AI can’t replace editorial judgment. But it can enforce it on every draft.

I’ve led award-winning editorial teams at publications including Business Insider, The Points Guy, and Engadget. I know first-hand how essential quality and accuracy are in earning reader trust and navigating compliance-heavy verticals like personal finance and e-commerce.

Now I build custom AI editorial systems for newsletters, fintechs, and content teams: your standards, applied to every draft, getting sharper each time they catch something.

I’m Sarah

I started as a copy editor, spent years as a tech journalist covering gadgets and streaming, then moved into travel and ultimately personal finance, where I've been ever since.

I’m AI native but appropriately skeptical. I’m also pro-em dash (not sorry), obsessed with art deco, and based in Los Angeles.

Send me the page you’re most nervous about, and I’ll tell you what I’d fix.

Get a free content audit
A young woman with light brown hair and a subtle smile, wearing a sleeveless gray ribbed turtleneck top, standing against a plain light gray background.
Close-up of a person petting a fluffy gray and white hamster lying on its side.

This $430 AI pet made me cry. And not in a good way.

I built an editorial QA system in ChatGPT. Here’s how.

From my Substack

Practical and impractical notes on AI, creativity, freelancing, and this ruthless economy.

Memed image with three people on a city street. The woman in the front is labeled 'Claude', the man in the middle is labeled 'Me', and the woman in the background is labeled 'My ChatGPT Project'. The man is looking at the woman in front with a confused or suspicious expression, while the woman in the background looks at him with a skeptical expression.

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Document titled 'Golden Checks audit' with sections on accuracy, factual integrity, verification flag, and tone and voice match, listing details about Alaska's Atmos Rewards program, pricing, and verification procedures.

I switched from a ChatGPT project to Claude, and it’s already so much better.