I build AI editorial systems that scale quality without adding headcount.
After 15 years in editorial leadership at Business Insider, The Points Guy, and Engadget, I know what breaks down when content teams grow faster than their processes. I built a four-layer AI workflow — prompt libraries, QA checks, error tracking, and governance rules — that runs a 100K-subscriber newsletter at a ~53% open rate. Now I build these systems for other teams.
This is for you if: You run a newsletter or content operation and quality is slipping as volume grows. You're spending too much time fixing the same problems on every piece. You want to use AI to go faster — but not at the expense of accuracy, voice, or trust.
How I can help
I offer a range of engagements from a focused one-week workflow review ($750) to full editorial systems builds and ongoing fractional support. [See all services →]
Brands I’ve worked with
From my Substack
Practical notes on AI, editorial systems, and this ruthless economy